My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Nicole Chamberlain Vilencia

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Author
Nicole Chamberlain Vilencia
Publisher
Blackstone Audiobooks
Date of release
Pages
0
ISBN
9781470835651
Binding
Audio CD
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
60

Book review

[Read by Mike Chamberlain and Nicole Vilencia]

[*Also will include a bonus section with authors reading their own stories, ''In Their Own Voice.'']

All you've heard about the crazy world of advertising doesn't even come close.

From the top ad people all over the world -- the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself -- come their own stories, in their own words, about the first work they ever did . . . and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Here is a partial list, in alphabetical order, of the top creative leaders whose stories you'll hear:

David Angelo (chairman, CCO, David & Goliath)
Rosie Arnold (deputy ECD, BBH/London)
Nick Bailey (ECD, AKQA/Amsterdam)
David Baldwin (lead guitar, Baldwin&)
Jamie Barrett (partner, ECD, Goodby, Silverstein & Partners)
Jeremy Craigen (CCO, DDB/London)
Susan Credle (CCO, Leo Burnett)
Jonathan Cude, (ECD, McKinney & Silver)
Greg Di Noto (partner, CCO, Deutsch, Inc. / NY)
Mark Fitzloff (partner, co-ECD, Wieden & Kennedy / Portland)
Ian Grais (CCO, cofounder, Rethink/Canada)
Vann Graves (ECD, McCann Worldwide / NY)
Susan Hoffman (co-ECD, Wieden & Kennedy / Portland)
Kevin McKeon (ECD, StrawberryFrog/NY)
Robert Rasmussen (N.A. CCO, Tribal DDB)
Kevin Roddy (CCO, chairman, Publicis & Hal Riney / SF)
Ted Royer (partner, ECD, Droga5/NY)
Mariano Serkin (co-ECD, Del Campo Nazca Saatchi & Saatchi / Buenas Aires)
Rob Strasberg (CCO, vice chairman, DONER)
Carlos Vaca (president, CEO BBDO Mexico)


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